Building Support

2010 OBJECTIVES:

Business Leaders for Michigan will build support for the Michigan Turnaround Plan in the following ways:

  • Public Information Campaign: Actions include raising public awareness through an aggressive public issues campaign utilizing earned and paid media, a speaker’s bureau reaching organizations throughout Michigan, media outreach and web-based communications.
  • Evaluating & Supporting Candidates:  Candidates for state leadership will be evaluated based on questionnaires and interviews, with support being given to those candidates most aligned with the Turnaround Plan. 
  • Forming Alliances:  Business Leaders for Michigan will seek alliances with organizations and associations across the state to identify where agreement can be reached and progress achieved to implement the Turnaround Plan.

PROGRESS